Adidas: Basket Profi

Object, 2012

Client: Adidas
Date: September 2012

We created an innovative press kit for the launch of the adidas Basket Profi iconic shoes. The new model is a revisited version of the original vintage basketball sneaker from the 1960s.

We designed two unique objects: a Scoreboard and a designer bag. The Scoreboard is a table clock, inspired by the style and moods of vintage basketball accessories from the 1960s and 1970s. The surface matches the wood of the court and the numbers of the digital clock match the vintage scoreboard.[Read more]

We created an innovative press kit for the launch of the adidas Basket Profi iconic shoes. The new model is a revisited version of the original vintage basketball sneaker from the 1960s.

We designed two unique objects: a Scoreboard and a designer bag. The Scoreboard is a table clock, inspired by the style and moods of vintage basketball accessories from the 1960s and 1970s. The surface matches the wood of the court and the numbers of the digital clock match the vintage scoreboard.

 

We collaborated with Thingk lab for the engineering and realisation of the clocks, which are all handmade in a limited edition of 50 pieces. The Scoreboard is also a plinth for the shoe, provided to selected Italian adidas retailers. The bags are made in collaboration with Canedicoda, a Milan based artist who handcrafted them by using basketball nets and silk-screen printing each bag.

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Credits
Hardware development by Thingk
Bag design by Canedicoda