To celebrate Mila Schön’s sixtieth anniversary, we designed and curated a book dedicated to the brand activity during the years. With six hundred pages representing sixty years of history, the book is essentially composed of images, matched with Mila Schön quotes. All the material we used is part of the Mila Schön archive located in Milan: a selection of images, articles and editorials showing the external perception of the brand, from its foundation to the present day.[Read more]
To celebrate Mila Schön’s sixtieth anniversary, we designed and curated a book dedicated to the brand activity during the years. With six hundred pages representing sixty years of history, the book is essentially composed of images, matched with Mila Schön quotes. All the material we used is part of the Mila Schön archive located in Milan: a selection of images, articles and editorials showing the external perception of the brand, from its foundation to the present day.
The book has been designed to be read from any direction and thus does not have only one cover, freeing the reader from following an imposed direction. More suited to grasping the dynamic essence of the brand, are the coordinates of space and surface; circulatory time, pure colour, the word “Becoming” which envelops the entire volume, circling around every page.
One detail more: the volume then become a shoulder-bag thanks to two bookmarks that we specifically designed to work as handles.
Overall, the book results as an imaginary and non-linear guide, an inspirational manual suspended in time where it is pleasant to lose oneself in the rhythms of variations and reinventions that are proper of Mila Schön history.
Along with the book, a video was also created to be shown at the sixtieth anniversary event. By manipulating and animating images from the Mila Schön archive using wind and shadow simulation, the history of Mila Schön suddenly comes to life.
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