Domus Academy: Website

Website, 2015

Client: Domus Academy
Date: January 2015

Domus Academy is a living laboratory. An incubator of talents and a springboard for interdisciplinary adventures. To adjust the identity upon its target, we re-designed the website of the Milanese school. The website layout is minimal with a strong use of typography and few images. Our aim was to create an experiential website through a strict editorial approach.[Read more]

Domus Academy is a living laboratory. An incubator of talents and a springboard for interdisciplinary adventures. To adjust the identity upon its target, we re-designed the website of the Milanese school. The website layout is minimal with a strong use of typography and few images. Our aim was to create an experiential website through a strict editorial approach.

From 7 am to 9 pm the user can see the day version, which is professional, neat, serious in its appearance with a black and white classic elegance; the night version is active from 9 pm to 7 am (according to time-zones), it is hyper chromatic and dynamic and it represents the moment in which ideas are coming to life, while the day is the moment in which ideas take their actual form through hard work. The website background can be changed by whoever logs in and it proposes a rhythmic visual pattern through a continuous competition of ideas and talents. The final result is a complex aesthetic for an easy running site.

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