Fendi: Conversation Piece

Book, 2013

Client: Fendi
Date: September 2013

On the occasion of the restoration of Luchino Visconti’s film “Gruppo di famiglia in un interno” (“Conversation Piece”), after 40 years from its release, we created this art book, published by Rizzoli, in collaboration with the luxury fashion brand Fendi.
Through our approach, at the same time traditional and daring, we translated according to our vision, from the silver screen into paper, the themes that concerned Visconti: the collision of two worlds, the forces that attack a peaceful intellectual place as a metaphor of political and social change.[Read more]

On the occasion of the restoration of Luchino Visconti’s film “Gruppo di famiglia in un interno” (“Conversation Piece”), after 40 years from its release, we created this art book, published by Rizzoli, in collaboration with the luxury fashion brand Fendi.
Through our approach, at the same time traditional and daring, we translated according to our vision, from the silver screen into paper, the themes that concerned Visconti: the collision of two worlds, the forces that attack a peaceful intellectual place as a metaphor of political and social change.

In this feature the force is embodied by Miss Brumonti (Silvana Mangano), a vulgar Italian marquise, in juxtaposition with the calm life of a retired American art historian and books collector (Burt Lancaster).
The union of these disharmonious worlds is physically represented by the book, where the size of the cover, which stands for the conservative culture, doesn’t fit the actual body of the book, that breaks the scheme of normality, embodying the arrogant and modern new society. The marbled endpaper, a reference to the old technique used to cover books, made by the renowned Legatoria Corti Borbone in Milan, is revisited as the used colours are taken from the palette of the marquise’s apartment furniture. The surgical and disenchanted analysis of the society in the film is overseen in all its accurate details and also by visionary costume designer Piero Tosi.
The “Marchesa”, Silvana Mangano, wears Fendi’s furs, a key element in the portrayal of her intricate character. The book includes, together with a collection of frames from the film as a “fotoromanzo” (a popular narrative form at that time), interviews and reviews by great personalities of the art and cinema world such as Bernardo Bertolucci, Piero Tosi, Luca Guadagnino and Natalia Aspesi, press reviews, and two Dvds, the full remastered film and a new documentary.

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Colophon
Marbled paper by Legatoria Conti Borbone
Published by Rizzoli / Rizzoli New York