Fornasetti: Website

Website, 2017

Client: Fornasetti
Date: April 2017

The whole website, displayed as a theatre, has been designed as an immersive experience, a digital beauty that surprises and conquests.

It is not just a simple marketing and information tool but a perfect web translation of Fornasetti’s eclectic spirit. The homepage emphasises the imaginative and elegant style of the brand through a unique combination of the latest technologies with a touch of the artisanal values that characterised Fornasetti’s production for decades.[Read more]

The whole website, displayed as a theatre, has been designed as an immersive experience, a digital beauty that surprises and conquests.

It is not just a simple marketing and information tool but a perfect web translation of Fornasetti’s eclectic spirit. The homepage emphasises the imaginative and elegant style of the brand through a unique combination of the latest technologies with a touch of the artisanal values that characterised Fornasetti’s production for decades.

We didn’t want a well structured website, but a metaphysic window based on innovation and on an accurate aesthetic research. Our goal was to drag the visitors’ attention into the captivating world of Fornasetti, by emphasising the unique combination of an imaginative and elegant style with an ironical character, which can hardly be described in one word. To obtain this result, we have created and coordinated a team aiming at excellency, attributing each website’s sections to well known designers. An operation which is a proof of the cross knowledge collaboration between Italian and international know-how, where POMO played an art direction role.

The website is divided in the main conventional sections such as History, Exhibitions, Retailers, News and Press, and less conventional chapters dedicated to special projects.

Knock Knock is the chapter we commissioned to the video artist Virgilio Villoresi, and it is an exclusive travel among Fornasetti’s Home wonders using whimsical stop-motion techniques.

The book section explores the publication “Tema e Variazioni” with a video and images from the book. The pages of the same book fly in the homepage creating graceful evolutions in a 3D space: the user can move around and explore these surreal environments to discover and play with the 100 pages. For the first time Fornasetti “opens” its Atelier’s doors in a dedicated section where you can flick through the entire Fornasetti archive between the floors of one of the most iconic decors created by Piero Fornasetti, the “Grattacielo Rinascimentale” (Renaissance Skyscraper).

The Secret Page is the ultimate scene emphasising the unique combination of an imaginative and elegant style with an ironic character. It is a hidden door inside fornasetti.com where the visitor will enter an interactive game that engages users to smash the iconic “Tema e Variazioni” plates.

[Close]
Credits
Homepage by Cartelle
History by AQuest
KnockKnock video by Virgilio Villoresi
Objects by Otto Nascarella
Secret Page by DVTK and dmmn
Previous homepages by: Random

Music by Cesare Picco