Oxydo: Campaign SS 2016

Campaign, 2016

Client: Oxydo
Date: April 2016

For the new Oxydo campaign we collaborated with an illustrator, Robert Beatty. Kentucky based artist/illustrator/musician, Robert is the god of surrealistic album artwork, including Oneohtrix Point Never, Tame Impala and Real Estate. His art is reminiscent of airbrushed 1970s rock albums, however he has used computer-manipulated collage and hand-drawn art to bring a modern touch to that style. This is why we chose this artist, and also because of the features of the new collection, in which we see textures and colours and a predominant and highly tactile geometry. [Read more]

For the new Oxydo campaign we collaborated with an illustrator, Robert Beatty. Kentucky based artist/illustrator/musician, Robert is the god of surrealistic album artwork, including Oneohtrix Point Never, Tame Impala and Real Estate. His art is reminiscent of airbrushed 1970s rock albums, however he has used computer-manipulated collage and hand-drawn art to bring a modern touch to that style. This is why we chose this artist, and also because of the features of the new collection, in which we see textures and colours and a predominant and highly tactile geometry. An element characterises all the items, the Brick Block, a parallelepiped shape located on top of the lenses or above the spectacle arms. The sunglasses come in a mixture of textures where a sort of camouflage/marbled surfaced coexists with a defined geometric pattern.
Robert Beatty’s illustrations and backgrounds took inspiration by the Brick Block elements, creating a digital psychedelic background where the glasses float between parallelepiped shapes and colour patches.

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Credits
Artwork by Robert Beatty
Photo by Riccardo Bianchi