Swiss Corner: Brand Identity

Identity, 2012

Client: Swiss Corner
Date: September 2012

Born from an idea of the Swiss Chamber of Commerce in Italy and designed by Bearth & Deplazes Architekten, the Swiss Corner – thanks to its innovative structure – is a vital space for events and for the promotion of the most authentic and modern image of Switzerland.

Through a deep research and with a profound understanding of the relevance of the project, we developed a unique and “all Swiss” identity. [Read more]

Born from an idea of the Swiss Chamber of Commerce in Italy and designed by Bearth & Deplazes Architekten, the Swiss Corner – thanks to its innovative structure – is a vital space for events and for the promotion of the most authentic and modern image of Switzerland.

Through a deep research and with a profound understanding of the relevance of the project, we developed a unique and “all Swiss” identity.

Next to the name of the venue, there is a red and white geometric square logo that firmly resembles the Swiss flag. The red square contains a white sharp right angle, which is the low-left half of the white cross that belongs to the nation’s flag. Here the concept of the “corner” is visually represented as if the Swiss Corner itself were a piece and a glimpse of Switzerland in the heart of Milan. The typeface is Futura, a geometric sans serif font designed by Paul Renner, which shares many idioms with the Bauhaus philosophy and it express the need of modern models through its simple and geometric forms. The venue also houses the big portraits of relevant figures we selected in Switzerland’s history, such as Alberto Giacometti, Carl Gustav Jung, Le Corbusier and many others. The portraits are printed in red, a warm colour that stands out in the rational geometric environment and main feature of the branding.

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