Valcucine: Brand Identity

Identity, 2016

Client: Valcucine
Date: April 2016

Timeless duration, well-being and innovation are the pillars of Valcucine identity and new image. With a deep analysis process, we clarified and identified the core brand values to redefine the positioning and create the new identity, we designed the logotype and the symbol, which is formed by four “petals” generated where the four portions of the circle intersect, representing the four elements fire, water, earth and air, in perfect harmony. [Read more]

Timeless duration, well-being and innovation are the pillars of Valcucine identity and new image. With a deep analysis process, we clarified and identified the core brand values to redefine the positioning and create the new identity, we designed the logotype and the symbol, which is formed by four “petals” generated where the four portions of the circle intersect, representing the four elements fire, water, earth and air, in perfect harmony. Valcucine’s visual imagery has Nature as a source of constant inspiration. The type offers classic and timeless traits along with essential elegance, combined with contemporary style and higher ease of reading.

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