Marchesi 1824: Website

Website, 2017

Client: Marchesi 1824
Date: April 2017

Pasticceria Marchesi is much more than just a historical gem, it is both a timeless and forward-looking brand, unique in its style, with a recognisable and memorable visual approach.

It was important for us to allow the user to get a taste of this strong, well defined aesthetic even outside the physical space of the shop.

The website design is based on an exceptional aesthetic and visual approach combined with a simple architecture for easy, intuitive user navigation.

The result is a refined, precise and elegant experience, which the most faithful customers of the pastry shop will recognise.[Read more]

Pasticceria Marchesi is much more than just a historical gem, it is both a timeless and forward-looking brand, unique in its style, with a recognisable and memorable visual approach.

It was important for us to allow the user to get a taste of this strong, well defined aesthetic even outside the physical space of the shop.

The website design is based on an exceptional aesthetic and visual approach combined with a simple architecture for easy, intuitive user navigation.

The result is a refined, precise and elegant experience, which the most faithful customers of the pastry shop will recognise.

Each page of the website is characterised by a coloured frame that recalls the iconic boxes of Pasticceria Marchesi. Inside, every single page has been designed and typeset with the same care that Pasticceria Marchesi dedicates to arranging its pastries.

Especially for this website, we created an editorial platform devoted to brand and product storytelling through the creation of visually curated contents. They portray the world of the iconic pastry shop, from botanical collages recounting the high-quality ingredients, to 19th-century daguerrotype process reproductions, to reportages shot in their workshop.

Through this approach, the website represents the most aesthetically pleasing, visually emphatic and pure graphical expression of the brand.

[Close]